1. # vimeo.com/55507868 Uploaded 2,322 Plays 0 Comments
  2. whatisdesignthinking.org

    Design Thinking

    Suppose you are part of a thriving business and need to branch out and find that next big thing. Or say you want to change a behavior, like getting people...a lot of people...to use less energy in their homes. How would you go about it?

    Design thinking is a powerful tool to tackle the unknown.

    It’s a means of going on an expedition, without a map, without even knowing the destination, but with the confidence that you’ll end up somewhere great.

    Let’s make it tangible with an example that captures the five key elements of design thinking. Daylight was given the challenge of getting kids in America to move more to help fight childhood obesity. The project started with an idea--provide kids with a digital music player that has a motion sensor, then give them rewards based on their activity.

    But the big question was, would kids really use it? What could make the experience so compelling that they would use it long enough to see the health benefits.

    Learn from people

    We began by talking with kids. We spent time in their homes and schools, across the country. We listened to them share their motivations, habits, delights and frustrations.
    The research included kids in the mainstream, but also incredibly active kids and the very sedentary. It turns out that those at the extremes are really good at giving a voice to problems that those in the middle might feel, but have a harder time putting their finger on.

    Find patterns

    We captured our observations on hundreds of post-it notes and laid them all out to make sense of what we learned.

    Using informed intuition, we looked for patterns that pointed to opportunities.
    Daniel said, “I get bored with solo video games, it’s the multiplayer ones that keep me coming back.” Meg said, “I don’t wear my ipod when I’m running because I want to talk to people.”

    Define design principles

    These quotes along with others, revealed one of the design principles that would help us get to a successful concept.

    “Facilitate social interaction at all times”

    Many such design principles emerged. Together, they formed the guideposts of an experience that we felt confident would resonate with kids.

    Make Tangible

    We asked ourselves “How Might We” questions to bridge the gap from design principles to specific ideas and then quickly turned the best of them into rough prototypes.

    Building physical devices out of simple cardboard and mocking up digital experiences with paper and pen allowed us to learn quickly.

    Iterate Relentlessly.

    With each prototype we tweaked and evolved the concept.
    We brought digital and physical models to kids to listen and learn.
    The concept evolved until we got to a compelling solution.
    Where we ended up was not the original idea of a digital music player. It was instead a small activity monitor that kids could clip onto their clothes or slip into a pocket. It was a portal to an online world that allowed kids to share and celebrate their real-world accomplishments with each other and their families.
    In a three month clinical trial, the impact was a 59% increase in physical activity.

    Learn from people
    Look for patterns
    Define design principles
    Make tangible
    Iterate relentlessly

    Whatever the challenge, design thinking is a powerful tool to reveal new ways of thinking and doing.
    What in your world could benefit from design thinking?

    # vimeo.com/90355541 Uploaded 77.2K Plays 6 Comments
  3. More info about this book at ThisIsServiceDesignThinking.com

    You might also be interested in:
    - smaply, our web-based tool to develop customer journey maps and stakeholder maps: smaply.com
    - myServiceFellow, our mobile ethnography app and analysis software to collect customer journeys: myservicefellow.com

    Animation created by CaptainMotion.tv

    # vimeo.com/20527888 Uploaded 109K Plays 8 Comments
  4. Brand: Krow
    Clients: Pirata, Peak15

    Director: Chris Lloyd
    Producer: Jon Reidy

    Pirata, working in partnership with Peak15, approached us to create a promotional animation for the launch of a new recruitment platform called ‘Krow’; to help explain the benefits of the tool and express some of the core beliefs of the brand.

    One of the key objectives of the piece was to explain the sophistication of the platform in a easy to understand way, while also engaging users on an emotional level.

    We were responsible for all storyboarding, music, design and animation.

    Read more about Krow at beworkhappy.com


    You can find more of our work at weareformation.com.

    # vimeo.com/59222440 Uploaded 36.8K Plays 24 Comments
  5. Check out the full thing: vimeo.com/103996183

    A five minute animated short film, blending CG 3D and 2D drawn animation techniques, Meanwhile follows four people traversing a city, each lost in their own separate worlds, trapped in their memories, regrets and frustrations. Meanwhile uses bold colour schemes and fragments of narratives to examine empathy in urban insularity.

    Winner Miglior Montaggio, La Guarimba Film Festival, Italy 2015
    Winner Don Quijote Award for Best Animation, Galway Film Fleadh, Ireland 2015
    Winner Best Student Film (Dušan Vukotić award), Animafest Zagreb, Croatia 2015
    Winner Grand Prix Next Generation Brussels Short Film Festival, Belgium 2015
    Winner Best Animation, Sehsüchte, Germany 2015
    Winner Best Animation, The Smalls Film Festival, UK 2014
    Winner Best British Animation, Anifest Canterbury, UK 2014
    Winner Special Mention Animfest Athens, Greece 2015
    Winner El Rey Award for Excellence in Animation, Barcelona Film Festival, Spain 2015
    Adobe Design Achievement Awards Honorable Mention for Animation and Storytelling, 2015
    Critics' Choice Selection Anifest Canterbury, UK 2014
    Royal Television Society Award Nominated, UK 2015
    McLaren Award Nominated, UK 2015

    Official Selection The Smalls Film Festival, UK 2014
    Official Selection Indie Cork Film Festival, Ireland 2014
    Official Selection Anim'est Film Festival, Romania 2014
    Official Selection Cinanima Film Festival, Portugal 2014
    Official Selection London Short Film Festival, UK 2015
    Official Selection British Shorts Film Festival, Germany 2015
    Official Selection Ciné Privé Film Festival, Belgium 2015
    Official Selection Landshuter Kurzfilmfestival, Germany 2015
    Official Selection Flatpack Film Festival, UK 2015
    Official Selection Monstra Film Festival, Portugal 2015
    Official Selection Mecal Film Festival, Spain 2015
    Official Selection Atlanta Film Festival, USA 2015
    Official Selection Animfest Athens, Greece 2015
    Official Selection Brussels Film Festival, Belgium 2015
    Official Selection Festival du Cinéma européen Lille, France 2015
    Official Selection Sehsüchte Film Festival, Potsdam-Babelsberg, Germany 2015
    Official Selection Friss Hús Film Festival, Hungary 2015
    Official Selection Seoul International Cartoon and Animation Festival, Korea 2015
    Official Selection Northwest Animation Festival, USA 2015
    Official Selection Brooklyn Film Festival, USA 2015
    Official Selection Edinburgh International Film Festival, UK 2015
    Official Selection Anima Mundi Film Festival, Brazil 2015
    Official Selection Maremetraggio ShorTS Film Festival, Italy 2015
    Official Selection Galway Film Fleadh, Ireland 2015
    Official Selection La Guarimba Film Festival, Italy 2015
    Official Selection Rooftop Film Festival, New York, US 2015
    Official Selection Anibar Animation Festival, Kosovo 2015
    Official Selection Encounters Short Film Festival, UK 2015
    Official Selection Aesthetica Short Film Festival, UK 2015
    Official Selection Oregon International Film Festival, US 2015
    Official Selection Red Rock Film Festival, US 2015
    Official Selection Greenhorn Film Festival, UK 2015
    Official Selection Manchester Animation Festival, UK 2015
    Official Selection World Festival of Animated Film, Varna, Bulgaria 2015
    Official Selection Wiz-Art Multexplosion, Ukraine 2015
    Official Selection Mecal Chile Film Festival, Chile 2015
    Official Selection Thessaloniki Animation Festival, Greece 2015

    Score – Adam Cullen
    Sound Design – Dan Larkin
    Mix – Mike Wyeld
    Lettering – Aoife Mooney
    With the voices of:
    Sara Houghton
    Dan Armour
    Phil Deguara
    Animation assistance:
    Leona Kadijević
    Alan Dunne

    Supported by BlinkInk

    # vimeo.com/98314808 Uploaded 10.3K Plays 41 Comments


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