1. “Recipe for Discovery”

    “I don’t think it’s about marketing to your demographic. It’s about making what we make as discoverable as possible so that the audience can find it,” affirms Susan in Webisode 9, the enlightening final bow for this provocative FilmFellas cast.

    Joe opens the discussion by suggesting that the iPhone may be the audience’s preferable tool for viewing content, since it approximates the online viewing experience. Susan highlights the differences between push marketing and pull marketing, and why she promotes the latter. Kris argues that her generation is too savvy to be seduced by advertising, while favoring the exposure to media offered by social networking sites. Joe provides an in-depth explanation of why he chose to make his new film, Alexander the Last, available to 45 million homes through Video On Demand, while simultaneously premiering it at the SXSW festival. As the cast proposes various ways films could be made discoverable online, Susan reiterates her belief that Hollywood has given up on marketing to her generation. This inspires Steve to close the discussion by reflecting on the massive door left open to filmmakers.

    # vimeo.com/4400053 Uploaded 6,518 Plays 32 Comments
  2. Made for CVP.com

    Independent review of the new baby tapeless Pro camcorder from JVC.

    Video shot guerilla style around London.

    Music is by Davito called "Disconnect". Thanks to them for the kind permission to use this track. Check them out at davito.co.uk

    1080p version in h264 mp4 is available to download. WIll make the 2.3 gb native version available if anyone has the bandwidth to handle it.

    Graded with magic bullet looks apart from the bits that say ungraded ;-)

    Read my review of the camera here: philipbloom.co.uk/2009/04/17/review-of-jvc-gy-hm-100/#more-2695

    # vimeo.com/4205284 Uploaded 17.9K Plays 79 Comments

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