The 5 reasons you should have Brand and Direct Response managed in 1 platform.
1) Engagement - Ensure comments under dark posts are answered
2) Measurement - Use paid + listening data to understand the impact media activity is having on your brand
3) Targeting - Don't target people who complain with direct response offers!
4) Reporting - Leverage all of your data in one place so different teams aren't duplicating the same mistakes!
5) Collaberation - Allow teams to seamlessly discuss activity