When the Coca-Cola Company engaged GlobalHue to help remind African-American consumers to enjoy a Coke via television, GH collaborated with the creative consultancy team of PaintBox Labs Media Group to consider the tension-filled tenor of the times and created a series of spots that shows how an ice cold Coca-Cola is a social accelerant that can not only help to break the ice, but can also help to break through barriers of age, gender and race. Just the addition of a Coke can help to make any of the many moments of the day just that much better.

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PaintBox Labs PRO

Welcome! I'm Chris Surrey, a creative visionary and strategist, who has focused my creative talents on the integration of interactive and entertainment media.

Say hello at csurrey@gmail.com or view more integrated work at chrissurrey.com

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