The aim was to create an animated video which would serve several purposes.
- To encourage new interest in the business,
- To re-assure current associates that they were working for a great company
- To show that Lifeplus is evolving it's brand in a positive and effective way.
Using the new Lifeplus branding as a base (bright colours and paint wash effect) the film alms to leave people feeling good and wanting to take action at the end without being too forceful.