Chevrolet advert using clever sound design by Jamie Perera
Cast: Hainric Powell, Maria Jose Bavio, Indi Bola, Ian Adam, Sonja Wirwohl
Director-Writer-Producer: Davide Gentile
Director of Photography: Beniamino Barrese
Editor: Fabio Capalbo
Music & Sound Design: Jamie Perera
Production Manager: Cecilia Viriglio
Sound Recordist: Pietro Giordano
Runners: Emily Harrison, Bastien Bourdeaux
Storyboard: Filippo Valsecchi
SONIC LOGO, BRAND MUSIC.
Brand: Rufus Leonard
Agency: The Sound Agency
Campaign: “Rufus Leonard Rebrand”
Rufus Leonard is the no.1 Digital Agency in the UK. Rebranding the experts in branding was going to be no easy task. Rufus Leonard’s rebranding slogan was “We do more”. With this new message accompanied by completely new customer facing design, website and brand offering, the music for the brand promo was incredibly important.
Absorbing the brand: Visiting Rufus Leonard’s building, meeting the team, learning their business personality and brand philosophy. Composing a sound palette around keywords. From feedback developing branded audio, then iteration into final brand music, sonic logo and showreel music.