New Year commercial for "Lidskaya Muka" the flour producer in Belarus.
Animation by Tania Skryhanava.
Created for Jodov Studio (jodov.com)
This TVC was shoot in Yalta (Ukraine) and went on air in Byelorussia.
It was produced by a production company in Kiev (Ukraine), called Adrenalin Brothers, the executive producer was Kostya Salashenko.
Many actors and extras were from Ukraine, only 4 of them came from Byelorussia.
90% of the commercial has been shot on RED at 4K, while a couple of shots (plus all the BG plates for GS and interior windows) has been captured on my Canon 5D Mark II.
Many shots needed matte painting fixes, while all of them went through a strong color correction session to give a summer look to the film.
I added strong lens and anamorphic flares effects and many chromatic aberrations as well.
As usual main tools were Shake for all the 2D stuff (motion graphic, compositing, color correction) and Maya for all the 3D work. Editing has been done in Final Cut.
A special thank goes to Alex 1 (DOP), Alex 2 (VFX assistant), Valentin (1st AD) and Kris (Producer)!
You really put all your passion in this project, thank you guys!!!
- FULL CREDITS -
Director - Kobayashi
Client - Velcom (Minsk) - Byelorussia
Production Company - Adrenalin Brothers (Kiev) - Ukraine
Exec Producer - Kostya Salashenko (Kiev) - Ukraine
VFX Supervisor - Kobayashi - UK
3D/2D Animation - Kobayashi - UK
2D Compositing - Kobayashi - UK
Concept Design / Matte Painting - Kobayashi - UK
Advertising agency - Sahar (Kiev) - Ukraine
DoP - Alex Khoroshko (Kiev) - Ukraine
1st AD - Valentin Semko (Kiev) - Ukraine
Music - Right here, right now - Chemical Brothers
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