To launch Comcast's Xfinity service, the creative brief essentially sought to invent/reinvent/create from scratch a never before seen world inside the internet. Easier said than done.
The treatment from live-action director Peter Thwaites opens on quiet neighborhood at night as tvs, phones and computers are reprogramming and upgrading to the new network. The viewer then dives into a world of infinite high speed light beams with human sensorial memories, sensations and images flashing by.
To achieve this type of world, it didn't take long to see that custom code apps were the way forward. The goal was to build off the technical milestone from a previous project of 3d camera matching (from Maya or other 3d program) in a custom code app environment along with the sheer data detail and complexity that's possible with raw coding horsepower to illustrate the world behind the internet.
The brilliant code minds of Josh Nimoy and Keith Pasko were put to quick use on a range of app concepts that evolved into systems to accommodate its end users' (myself and Gmunk) requests for a host of fine tuned slider controls, checkboxes and image sequence render capabilities. As with all new experimental processes that haven't been fully tried and tested, this project was no exception with its numerous custom built code apps. Unfortunately, it was still under the typical deadline, layers of agency/client feedback, and multiple version constraints that can ofttimes hinder greatness in the world of commercial production.
Little did I know (at the time) that the building blocks and lessons learned from this project would come back to help immensely on the creation of multiple animated graphics sequences in my work on TRON: Legacy.
ADVERTISING AGENCY: Goodby, Silverstein & Partners
Creative Director - Jamie Barrett
Creative Director- Chris Ford
Art Director - Adrien Bindi
Producer: Michael Damiani
Account Manager - Kenny White
Assistant Account Manager - Cassie Vance
LIVE ACTION PRODUCTION COMPANY:
Production Company - Gorgeous Enterprises @Anonymous Content
Director - Peter Thwaites
Executive Producer - Jeff Baron
DP - Joost Van Gelder
Line Producer - Anna Hashmi
Production Designer - Jeremy Hindle
ANIMATION & VISUAL EFFECTS:
Digital Domain, Inc.
President of Commercials, Executive Producer: Ed Ulbrich
Executive Producer / Head of Production: Karen Anderson
Creative Director: David Rosenbaum
VFX Producer: Kait Boehm & Michael Crapser
VFX Coordinator: Nathan Bayne & Stephanie Escobar
Flame Artist: Rob Winfield
Flame Artist: Matthew James Bramante
Paint: Wei Zheng
Art Director: Jake Sargeant
Art Director: Bradley Grosh
Compositor: Cody Williams
Compositor: Brian White
Compositor: Greg Scribner
Compositor: Alberto Ludena
Compositor: Miguel Bautista
Compositor: Shahana Khan
Visual Programmer: Josh Nimoy
Visual Programmer: Keith Pasko
EDITORIAL COMPANY:Rock Paper Scissors
Editor: Kirk Baxter
Asst. Editor: Neil Meiklejohn
Producer: Suzy Ramirez
MUSIC CO: Mophonics
MIX: Lime Studios
Urban Abstract was created by Jopsu Ramu and Timo Ramu (ex. Huhtala) - creative team and founders of Musuta Ltd. Jopsu Ramu is a young female designer and Creative Director of Musuta Ltd. Timo Ramu is her creative partner and manager of Musuta Ltd.
This digital art piece was commissioned by TV Nelonen / channel 4 Finland and it was shown as the November break bumpers on one of the biggest commercial TV channels in Finland: TV Nelonen.
Urban Abstract has been highly awarded, it has won bronze / in book award in D&Ad awards in London, Bronze in European Design awards in Rotterdam and most recently it won a Gold Lion from design category in Cannes Lions.
Urban Abstract -piece was born in Tokyo during 2009. It consists of 40 X five second clips or it can be viewed as a one 200 second journey.
The website urban-abstract.com works as a part of the piece and creates an extra dimension for the clips shown on TV.
URBAN ABSTRACT - About the concept:
Urban Abstract is a journey across urban space that unfolds in forty, 5 second parts. The journey, in one, two and three dimensions, is a bit like abstract surfing in which the original destination is only reached after a number of seemingly random yet linked detours occur. Points , lines, planes and other abstract elements create a journey through an Urban Abstract.
The space between things is as important as intended space, perhaps creating a fourth dimension. Meaningful shapes and purposes occur in this dimension's reality as well. The concept of negative space has meaning here.
Nature plays a part as well. To be able to understand and differentiate what is urban one has understand what is nature.
The style of the shorts is fluid and, though seemingly random, stream into a cohesive whole. Perhaps watching them in a different order would be more like seeing the same journey from another point of view. The sound world is also very important -- movement in space is sensed even if watching the shorts with eyes closed. Sounds overlap, fade, come and go.
Architectural, abstract, someway minimalist and abstract with a touch of humanity.
This feeling is reached through mixing techniques such as vectors , hand drawn lines and painting.
Urban Abstract was realized in Tokyo by a team of artists, designers and animators from Finland and Japan. Urban Abstract was created by Jopsu Ramu from Musuta Ltd, a concept, art & design -studio based in Tokyo and Helsinki.
About the creators:
Jopsu Ramu (born 1982). She is a young Finnish designer and an art director who runs her own business Musuta Ltd. Ramu creates art, graphic design, space & design.
Timo Ramu (ex. Huhtala) manager and creative partner of Musuta Ltd.
Musuta Ltd. is a Finnish creative studio operating in and between Helsinki & Tokyo. Musuta is a multidisciplinary design studio that makes art, space, design, graphics, concepts & branding.
Musuta produces Ramu's personal art work as well as creates commercial work for different clients including: Iittala, Hartwall, Pepsi Co., Kawada Group, TV Nelonen etc.
Channel Four Finland – Nelonen Nationwide commercial tv-channel Offers second-highest reach and is the third-largest advertising medium in Finland nelonen.fi
If you embed or publish the Urban Abstract -video on blogs etc. please keep in mind to mention and credit the creators. The video should not be altered or edited in any way without permission from the creators.
Creative Director Jopsu Ramu MUSUTA
Art Director Jopsu Ramu MUSUTA
Design&Storyboard Jopsu Ramu MUSUTA
Opening scene artwork Shun Kawakami artless Inc.
Calligraphy Gen Miyamura
Sound Chikao Maruyama
Producer Timo Ramu (ex. Huhtala) MUSUTA
Animation&Production: Mitsutomo Maeda & Masaru Ikeda EDP graphic works
Project management Tokyo Masaji Kinoshita / shirofuchi Inc.
Executive Producer MUSUTA Ltd.
Special thanks Taisuke Koyama, Brian Kaszonyi
Created by MUSUTA Ltd. - Jopsu Ramu & Timo Ramu (ex. Huhtala)
DBLG were invited by Decca Classics to create a video for the violinist Janine Jansen. Janine is the No.1 violinist on iTunes and has become known as The Queen of the Download. Our task was to bring Bach to a digitally aware audience. In the this A Minor film, we wanted to explore the relationship between movement, sound and in camera digital effetcs. We worked closely with leading LED, laser and light technicians, to create a 'light bow' that would reflect and visualises the passion of her performance.