ethology Webinar Series

Local Search Optimization has become increasingly influential in broadening your digital footprint. In order for retail stores to drive more foot traffic into their brick and mortar locations, and more traffic to their websites, local search is crucial for (a) gaining visibility online, (b) competing for valuable real estate in search results, and (c) converting non-customers into brand-loyal shoppers.

During this webcast, broadcast live from the South by Southwest® (SXSW) interactive marketing conference, our panel of digital marketing experts will discuss three key points that address local search optimization in the retail industry:

Mobile Customer Coverage: Many shoppers use smart phones before, during, and after shopping. They compare prices, look for coupons, and – most importantly for local search marketing – look up the nearest retail store in the area. Mobile optimization has become very influential in the past several years, but local search is without a doubt the most important aspect of mobile marketing for retail. It is critical for businesses to make sure all of their locations are owner verified, accurate, and optimized on popular mapping applications like Google Maps, Apple Maps, Bing, MapQuest, and Yelp in order to attract these valuable customers.

Integration of Local Search & Other Tactics: Local search marketing does not exist in a vacuum. Aligning local search tactics and optimization with your paid search engagements, on-site organic optimization, and social marketing strategy is key to gaining visibility for each of your retail locations. Individual stores can post content on Google+ Local and Facebook Places, and leverage similar content themes both on-site and off-site to optimize local search. In addition, paid search through Google AdWords Express expands your location's visibility even more.

Owning More Real Estate in SERPs: Local search optimization goes beyond Google Maps. Yelp, Yahoo Local, Yellow Pages, and Superpages make up a growing portion of Google's first page results. Owner verifying and enhancing these listings are crucial for owning more valuable real estate in Google's search results.

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ethology Webinar Series


ethology 2013 and 2014 Webinar Series - Webcast Recordings

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