So you have a killer idea and you are ready to sell through your UX vision. You’ve got various internal and external stakeholders that you need to get on board. They have varying levels of technical savvy and involvement. But in a world of cross-channel experiences with an ever-growing number of touchpoints, communicating a vision can be a challenge. In this session we’ll cover the key ingredients you’ll need to sell a UX vision. We’ll examine ways to craft your UX deliverables so that they tell a story in a way that clearly communicates your vision. We’ll discuss the importance of selling the vision to your internal team as well as your external audience. We’ll touch on how to adjust the fidelity of deliverables based on an audience’s needs and expectations in order to make sure that the presentation elevates the content of the work. And we’ll explore tools and techniques to make deliverables fun, engaging and memorable. You’ll leave the session feeling more empowered to tell your story by understanding how to present a suite of deliverables that are more than the sum of their parts.
One of the most important principles for designers is having “strong ideas, weakly held.” This philosophy allows teams with diverse backgrounds to work together towards a shared goal, each bringing a point-of-view but remaining open as they observe the situation, try out ideas, and reflect on the outcome. To support this approach a team needs the right processes and tools to stay open to change.
Designers are trained to guide users toward predetermined outcomes, but is there a better use of this persuasive psychology? What happens if we focus less on influencing desired behaviors and focus more on designing ‘sandboxes’: open-ended, generative systems? And how might we go about designing these spaces? It’s still “psychology applied to design”, but in a much more challenging and rewarding way!