There is something beautiful about the baking process. The way flour feels in your hands or the sound of eggs cracking on the edge of a bowl. Baking is a gathering of interesting materials, a mixed medium art piece of sorts, that ends in a cake instead of a canvas.
Thank you for your compliments. We have not been able to respond to comments for some reason (still trying to figure it out....) but here is some general info.
We shot this with a Canon 5D and 7D with EF 50mm f1.4 USM and EF 24-105mm f4L IS. We edited in Final Cut Pro and colored in Color and FCP. We wrote out the titles and edited them in Photoshop.
When Story Worldwide approached us with the task of showcasing how Beech Nut’s “Real Food For Babies” is made, we developed a unique concept combining sunny live-action with whimsical 2d animation, eventually crafting an entire, illustrated, animation-driven Beech Nut factory set on the wooden table of a cozy, real-world kitchen.
Project: Beech Nut “Just Gentle Cooking”
Client: Beech Nut
Agency: Story Worldwide
Production Co / VFX: Aggressive
Executive Producer: Dan Shapiro
Directors: Alex Topaller, Dan Shapiro
Producer: Hillary Cutter
DP: Joe Arcidiacono
Production Designer: Pam Morris
Storyboard Artists: Rodier Kidman, Riccardo Albertini
Art Director: Rodier Kidman
Animation Lead: Riccardo Albertini
Additional Animation: Santi Agusti
Compositing: Dan Shapiro, Santi Agusti
Color Grade: Rob Sciarratta
Sound Design: Wesley Slover
Music: Rhian Sheehan