Through a combination of powerful imagery and atmospheric pace Genesis dares us to fleetingly glimpse our own origins, our civilisation and the known universe. Drawing heavily on a visual currency distilled from the subconscious and the psychology of self, we are taken on a stark journey marrying rippling, organic forms with stern, unyielding geometry.
The line is the first species of quantity,
which has only one dimension, namely length, without width nor depth, and is nothing else than the flow.
A Film inspired by Nike's Hyperfeel running innovation. An abstract interpretation to different elements of a run and to collective data, from the initial burst of speed, to a lulling rest and sprint finish. To compliment the Nike+ running data; the sound and motion evolve dependent on the peaks and troughs of the abstract forms themselves. Aspect ratio is employed to enhance the feeling of the single thread, integral to the innovative nature of the Flyknit upper, but also of the running journey, from A to B.
Mill+ Directors Bif, made up of Fabrice Le Nezet and Jules Janaud, recreated the spirit of this year's Playgrounds International and Digital Arts Festival title sequence. The directing duo created the concept of a 'digital playground', transforming environments made from scratch into elegant and warped landscapes.
Find out more about the project and meet the directors: tmbg.co/yog0