1. Together with Klepierre, DigitasLBi Labs created “Inspiration Corridor” to illustrate the ongoing revolution and future opportunities for unique shopping experiences in malls.

    An infra-red Kinect camera analyses individual visitors as they enter the “Inspiration Corridor”, thanks to body scanning technology. A device equipped with QUIVIDI video analysis and PigData product recommendation scans the users and their outfits within 10 seconds and registers the collected data: gender, age group and style of clothes.
    This analysis generates a personalised ‘mood-board’ of products to consumers upon their arrival. They can also scan the bar code of another product purchased within the shopping centre if they wish to accessorise it: for example, to match shoes with a dress. This produces a selection from the Socloz-supplied database of products and catalogues of partner brands presented in the shopping centre.
    Then, just like window-shopping, the user has to walk through the corridor and select their favourite products on the screens. Each chosen item affects the recommendation engine, made with PigData, and simultaneously updates the product selection. Thanks to Carlipa technology, we were able to push real-time content on all screens and interact with customer movements.
    Upon leaving the corridor, iBeacons technology Bluetooth® 4.0 allows customers to synchronise their product selection on their Klépierre mobile application. They can then geo-localise all the pre-selected products within the shopping centre.

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Harry Bijl

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