July 2010 ASICS released it's first collaboration with Barcelona's premier Sneaker Boutique 24Kilates. The unique collaboration came in a full pack with a traditional Spanish wine skin, a bottle of wine and a red bandanna all to commemorate the feast of San Fermin. Watch the video to get insight into the history of 24Kilates and the inspiration behind the collaboration pack.
produced, edited & directed by Ken-Tonio Yamamoto
camera by Denys Shypil
FASHION'S FIRST EVER LIVE AUGMENTED REALITY PERFORMANCE.
LONDON FASHION WEEK. SOMERSET HOUSE SUN 21 FEB 2010
'Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality'