1. In collaboration with data journalist Simon Rogers, Universal Everything created an immersive data narrative experience exploring the power of big data.

    A 15’ x 8’ mirrored room and subtly choreographed pixel spheres echoed the LED animations, creating an endless digital landscape. Designed in code and running in real-time, the experience tells the story of the world around us through the medium of a simple US quarter.

    Tied into a major Microsoft product launch, the Infinity Room was installed at 3 Embarcadero Center in the heart of San Francisco's Financial District over three days. Members of the public and conference VIPs were invited to experience a powerful visualisation of the insights that can be gained through Microsoft’s new data analysis tools.

    Creative Director: Matt Pyke
    Design and Code: Mike Tucker
    Producer: Greg Povey
    Sound design: Simon Pyke
    Additional: Chris Perry, Renaud Futterer
    Commissioned by Roundhouse, Portland

    Roundhouse:
    Executive Creative Director: Joe Sundby
    Art Director Kyle Everett
    Writers: Andrew McMurchie/Simon Rogers
    Executive producer: Matthew Moss
    Project Director: Tod Visdal,
    Producer: Lauren Lindstrom

    Production: Axiom
    Audio Visual: Spitball

    Agency: Roundhouse (Portland, OR)
    Client: Microsoft

    # vimeo.com/95136221 Uploaded 33.8K Plays 5 Comments

Microsoft

Leeanne McManus

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