A presentation of our on-air graphics created for HGTV. Music featured in the Director's Montage is "Butterfly" by Delicate Steve.
Client: Shaw Media
Production Company: Tendril Design+Animation Inc.
Creative Directors: Daniel Luna, Yaniv Fridman
Executive Producer: Kate Bate
Producer: Anne Deslauriers
Music & Sound Design: John Black of CypherAudio
Scripting: Dan Ebberts
Animation: Yaniv Fridman, Nicolas Girard
WEtv is a television network that unites and empowers viewers through the shared real-life experiences found in unscripted programming. Using a simple underline as its starting point, our rebrand helped WEtv bridge the gap to a new era of cool, relevant, gender-neutral programing at the network. On its own, the underline is a stand that elevates and empowers, but it also acts as an open container system, adding structure without limitation. It’s a figure as sturdy as any square or circle, but it doesn’t put a barrier between WEtv and the rest of the world. Instead, it sets the brand free.
Synonymous with unique programming, and intrinsically associated with one of the world’s most renowned film festivals, the Sundance Channel network both inspires and entertains. Contacted and asked to refresh the brand of the entire network, THANK YOU jumped at the opportunity.
To best highlight the impressive variety of Sundance programming, and the viewer’s ability to happily pick-and-choose from it, THANK YOU employed the concept of visual sliders in the campaign. Using animated transitions and graphic branding elements, show names, days of the week, and characters’ names, shuffled through on screen, emphasized Sundance Channel’s offering of notable content for every taste and sensibility.
By referencing a universally familiar concept, and combining it with eye-catching visuals, THANK YOU created a distinctive campaign that could easily translate to various media. From animated promos, to outdoor advertisements, and much in between, the re-branding of the Sundance Channel had life imitating art: the campaign being easily appreciated as a whole or sum of its parts.
Canal Decasa is the fourth channel LUMBRE has tackled for Spain’s Chello Multicanal. You can check out what we did for Sol Musica, Canal Cocina and XTRM on our website and social media networks.
Canal Decasa is the first and only lifestyle channel on pay television in Spain and is dedicated to the finest in décor, beauty, fashion, health and leisure.
We spent a year working on Spanish broadcast design using a wide variety of techniques and styles. We re-imagined Sol Musica in 2D cell animation, but felt that live action with vector graphics better reflected Canal Cocina. XTRM called for hyper-realistic 3D and now we are throwing photo collage into the mix with Canal Decasa. We love the challenge and feel pretty confident that Chello Multicanal will run out of channels before we run out of styles and techniques. It’s your move Chello.
We are happy to share that these channels are already gaining recognition. Two of them have won 2 Golds and 2
Silvers at Promax BDA Africa (they are broadcast via satellite there) including a first-time-in-the-history-of-this-event Gold and Silver in the Best Channel of the year category.