IN 2009 SIERRA LEONE HAD THE HIGHEST RATE OF INFANT MORTALITY IN THE WORLD
ONE IN FIVE CHILDREN DIED BEFORE THEIR FIFTH BIRTHDAY
ONE IN SEVEN MOTHERS DIED DURING CHILD BIRTH
Gordon Brown and his wife Sarah recognised the plight of Sierra Leone and in 2009, the UK along with a politically assertive new Sierra Leonian president teamed up with UNICEF and Save The Children to deliver a new healthcare system.
This film was commissioned by Save The Children, to highlight the success of the "Free Healthcare Initiative", two years after it was introduced.
I shot this 'behind the scenes featurette' in 2012 and the film was released in 2013. An excerpt of this video is available on the BFI website. Director Rani (Eran) Creevy teamed up with the producers of his first film 'Shifty', which was very well received and critically acclaimed. In this film, Rani and the production team decided on a more mainstream, slick, Hollywood style film.
The film has an amazing cast - James McCavoy, Mark Strong, Andrea Riseborough, Johnny Harris, Peter Mullan, Danny Mays and it was a pleasure to interview them for this featurette. It is exec produced by Ridley Scott and Scott Free, so it's a Hollywood movie with a British heart.
Zoo York is an experimental short film, shot while visiting two of my best friends in NYC. The script is inspired by a Desmond Morris book, The Human Zoo. The idea was to look at humans from a natural history perspective and through that prism, observe some of the key behaviours that are unique to our species, particularly religion and war.
Part of CAFOD's "From Poverty to Opportunity" campaign. Leonard was a 16yr old guy who had a great character and hopefully a bright future, with the help of CAFOD who have paid for his school fees and given him the resources to grow his own food and learn how to look after himself having been orphaned by his parent's death, victims of the huge HIV crisis that continues to .
One of five films I made to run along side a Walmart TV campaign, originally planned as a Superbowl spot. I worked with Saatchi and Saatchi New York to create stories about some of the characters that appeared in the TV ads.