In 2013 we were invited to create an installation project for Getty Images at the Cannes Lions 60th Festival of Creativity. It was quite a challenge to represent one of the worlds’ biggest moving image archives and our response was to create a beautiful, bespoke, audio visual installation controlled by the audience. This was our first fully interactive installation project and it allows visitors to the Getty Images stand to explore their extensive video archive.
The installation displays over 800 video clips simultaneously across a huge 14 metre long video wall as individual animated film strips that are then activated by a set of Xbox Kinects, allowing visitors to browse and interact with them through the selection of different keyword metadata. Each video clip reveals its network of relationships to other clips on the wall, transforming the whole installation into a giant video thesaurus; allowing people to explore different themes and subjects across each collection of curated video content.
For this project we invited programmer Marek Bereza from “is this good” to develop an Openframeworks software outcome for the project. This led to the creation of a totally new video codec to run the installation due to the large amount of video data we wanted to use and how it needed to be displayed.
After its initial presentation at Cannes Lions in 2013 it has gone on to be shown in Singapore at Spikes festival.
Creative Direction: Christopher Thomas Allen
Interactive Producer: Luis De Jorge Ladrero
Programing & Animation: is this good
Editor: Jai Rafferty
Sound Design: Tim Cowie & Malcolm Litson
Production Assistant: Ashraf Saifullah
Production Assistant: AV Elite
Thanks to Alwyn Gosford, Nadia Barmada and Lily Currie at Getty Images
The Motion Project was a collaboration between a lot of clever creative people working together to create a machine that turns motion into music. The client for the project, Frucor (makers of V energy drink), together with their agency Colenso BBDO, kitted-out a warehouse space for this project to grow in and gathered together a group of talented people from a number of creative fields.
We created and designed the live visual spectacle with a music video being produced from the results. We wanted it to be clear that the technology was real and actually being played live. The interface plays a key role in illustrating the idea of the instrument and we designed it to highlight the audio being controlled by the dancer. Design elements like real time tracking and samples being drawn on as they are played all add to authenticity of the performance. The visuals are all created live and the music video is essentially a real document of the night.
A promotional video I created for Hello Play, a Belgian online electronic music platform.
This surreal and retro interpretation of electronic music was driven by a concept to create a beat using instruments that glitch and deform according to the sound they produce, creating a visual landscape that reflects the sonic one.