As the Keynote Sponsor of the 2014 Inkjet Summit, Canon Solutions America Production Print Systems present 4 case studies about customer success with inkjet technology. Watch the Commercial Printing presentation here! See how one successful printer implemented a digital color inkjet machine into his print operation with the help of Canon Solutions America.
Data-driven marketing is not a new concept, but with the explosion of sales channels and rising consumer expectations, marketers and marketing service providers must leverage data to deliver a more personal experience. Data-driven marketing is about collecting traditional offline data and connecting it with online data, including browsing behaviors and social networks. Once all that data is analyzed, it can be used to produce a highly personalized marketing campaign that is tailor-made for customers. Ultimately, this allows marketers to form much deeper customer relationships.
In this webinar, Barb Pellow, Group Director at InfoTrends and Luke Heffron, Senior Vice President, Empirical Insights will give you the information you need in order to make your data work for you:
- Trends in personalization (with online and offline tools)
- The need to deliver a personalized experience
- How service providers and marketers are collaborating to leverage data and drive sales
- Actionable tips to start with deep-dives on your data today
Canon Solutions America's (csa.canon.com/ProductionPrint/) diverse production printing portfolio is what enables the company to provide tailored solutions to provide customers with a competitive edge. Océ's JetStream Dual Series is one of the most successful and innovative color inkjet printing portfolios on the market, made up of the Océ JetStream 1500, 2200 and 3000. This series of color inkjet printers is ideal for applications in the field of TransPromo, transaction, books and magazine, and newspaper. Learn more about the Océ JetStream Dual Printing Series in this video. Learn more about the Océ production printing systems: csa.canon.com/ProductionPrint/
In this webinar sponsored by Canon Solutions America (csa.canon.com/ProductionPrint/), moderator Barb Pellow discusses custom book publishing with Todd Allen of Aerbook and Roland Ochsenbein of Bolton Strategic Associates. Custom books are printed on demand with digital print technology to ensure that the customization has little effect on the unit cost. Tune in to the webinar to learn why custom book publishing is one of today's most effective business strategies to reach targeted customers by delivering content based on their needs, interest and lifestyles.
At Canon Solutions America, we seek out best in class industry partners. Working together, we craft end-to-end solutions that give you the edge you need to compete more effectively and attract new work. These complete end-to-end solutions simplify setup and streamline production of your most demanding applications. An excellent example of Canon Solutions America Partner Solutions pairs the Océ ColorStream 3000 Twin Series with the Standard Horizon SL6000 Booklet Maker. Together, they form an end-to-end booklet making solution. The process takes you from white paper roll to professional quality finished booklets in one continuous process. Learn more!