1. About the talk:

    The (M)admen of the 50s were the first User Experience designers: we should revisit what many have forgotten to improve the experiences of today.

    Evidence based design, Function over form, measuring effectiveness, persuasive design, emotional design….and more

    Find out how some of the leading lights of the Madison Avenue admen era were practicing and delivering positive, persuasive and profitable customer interactions decades before digital – most of the wisdom is still relevant today.

    # vimeo.com/119869307 Uploaded
  2. There’s a movement afoot in the business schools at Stanford and Harvard to define the science of startups: a repeatable method that will reliably deliver the product successes and “outsized returns” that investors need. Called the Lean Startup, this methodology bears a striking resemblance to good User Experience practice. When the science of startups includes User Centered Design as one of its tent-poles, then we designers have a new opportunity to do great things. This session will introduce you to the key concepts of Lean Startup, explain how it resolves the most intractable problems endemic to the UX community, and challenge you to imagine its affect on your work and your teams.

    # vimeo.com/23504220 Uploaded 1,992 Plays 1 Comment
  3. High level overview of what ethnio does, in poem format

    Video by twitter.com/boltron
    Executive production by twitter.com/nartkler
    Poem by twitter.com/cydharrell
    Comics by twitter.com/Karldotter
    Hand writing motion design by emanuelecolombo.it
    Voice over by soundcloud.com/audioangel
    Music at the very end is used with permission by $1 Bin on Trap Door UK soundcloud.com/trap-door-official/dollar-bin-alright-now

    # vimeo.com/59359780 Uploaded 9,490 Plays 1 Comment
  4. Shows how to create a screener, place JavaScript, and a bunch more features.

    # vimeo.com/102897294 Uploaded 8,264 Plays 0 Comments
  5. How to use tools like usertesting or usabilla with ethnio. Read moe here http://bit.ly/VL1GrU and you can find us at ethn.io

    # vimeo.com/55758245 Uploaded 2,202 Plays 0 Comments

UX / User testing

Duncan Brown

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