While working at Modernista! I served as lead writer on the DEXTER alternate reality game. This is a case study for that project.
The DEXTER ARG was a transmedia, participatory storytelling project that built a world based on that of DEXTER, and let the show’s fans live inside it. The goal was to build excitement for the premiere of DEXTER’s fifth season. Built around the idea of the “summer reading for the iPad generation," the ARG let fans become characters and influence the fiction through real-world action. At the end, the DEXTER premiere became Showtime’s highest rated premiere to date.
This is the case study for a social media campaign I worked on while at Modernista!
Food Should Taste Good makes delicious, all-natural tortilla chips. To raise awareness for the brand and encourage trial, we developed “Follow the Flavors,” a social media campaign that capitalized on the fans’ loyalty to different flavors. The goal was to increase the brand’s Facebook fan base from less than 10,000 to 100,000 by the end of 10 weeks. We reached it in 48 hours.
Case study for the relaunch of Nickelodeon's pro-social initiative "The Big Help." I was the lead writer on the project while working at Modernista!
Nickelodeon wanted to introduce a new generation to The Big Help, a legacy program that gets kids involved in social responsibility. We discovered kids have an innate desire to help but don’t know how to make an impact. So we reimagined the program to make it relevant to kids today. And we turned it into an online social game that teaches and rewards real-world action.
Case study for the campaign to launch (RED)NIGHTS, a project I worked on while at Modernista!
(RED)NIGHTS is a concert series hosted by (RED), with the proceeds from each show going to fight AIDS in Africa. Rather than traditional benefit concerts, this model lets artists turn any night from their tour into a (RED)NIGHT. The challenge was to make sure concertgoers realize they’re at a (RED)NIGHTS show, and to extend the impact of the shows to the wider online audience.
Long-form ad for DOC2DOCK, a non-profit organization that collects and redistributes usable medical supplies to match the specific needs of hospitals in the developing world.
The video uses the basic elements of DOC2DOCK’s operations to bring their story to life – more than 100 printed cardboard boxes that fill a shipping container just like the ones DOC2DOCK uses to ship medical supplies. The video is the central component of the SOS: Save Our Supplies campaign - it functions as the actual SOS that people send to support DOC2DOCK.