Design and business can no longer be thought of as distinct activities with individual goals. Design the New Business is a film dedicated to investigating how designers and businesspeople are working together in new ways to solve the wicked problems facing business today.
The short documentary examines how they are joining forces by bringing together an international collection of design service providers, education experts and businesses that have incorporated design as a part of their core approach. Design the New Business features inspiring case studies and insightful discussions, helping to illustrate the state of the relationship and how it needs to continue evolving to meet tomorrow's challenges.
This film is a Zilver Innovation initiative, and was created by 6 students from the Master in Strategic Product Design at the TU Delft in The Netherlands.
Zilver Innovation is now offering workshops that explore this relationship in more depth and the implications for practitioners. For more information, visit our website: designthenewbusiness.com
Featuring (in alphabetical order):
Alexander Osterwalder (Co-Author of Business Model Generation)
Aldo de Jong (Co-Founder at ClaroPartners)
Amanda O’Donnell ( Head of Customer Experience at Virgin Mobile Australia)
Arne van Oosterom (Director & Founder at DesignThinkers)
Arno Wolterman (Managing Partner & Design Director at In10)
Benjamin Schulz (Service Innovation at Volkswagen)
Damian Kernahan (Founding Partner at Proto Partners)
Deniz Arik (Associate at ClaroPartners)
Erik Roscam Abbing (Director & Founder at Zilver Innovation)
Frido Smulders (Coordinator of MSc Strategic Product Design,TU Delft)
Guido Stompff (Senior Product Designer at Canon-Océ Technologies)
Jacco Ouwerkerk (Creative at In10)
Jan Buijs (Assistant Professor at TU Delft)
Joe Heapy (Co-Founder & Co-Director at Engine)
Lukas Golyszny (Service Innovation at Volkswagen)
Maria Bezaitis (Director of Intel's People and Practices Research Group)
Megan Ellis (Associate at ClaroPartners)
Oliver King (Co-Founder & Co-Director at Engine)
Ralf Beuker (Dean at Munster Design School)
Rich Radka (Co-Founder at ClaroPartners)
Ton Borsboom (Senior Director for new Business at Philips Design)
Willem Boijens (Head of R&D at Canon-Océ Technologies)
"A great story beautifully told."
Ken Carbone, Designer, Chief Creative Director, Carbone Smolan Agency
“This [film] is about patient and dedicated teaching, about learning to look and visualize in order to design, about the importance of drawing. It is one designer’s personal experience of issues that face all designers, expressed with sympathy and encouragement, and illustrated with examples of Inge [Druckrey]’s own work and that of grateful generations of her students. There are simple phrases that give insights into complex matters, for example that letterforms are ‘memories of motion.’ Above all, it is characteristic of Inge that in this examination of basic principles the word “beautiful” is used several times.”
Matthew Carter, type designer, MacArthur Fellow
“This film is absolutely beautiful. I'm so impressed with it and learned so much in such a compact piece. I feel like it picked up where Helvetica left off with the subtle principles of typographical balance and some early history stemming from the human hand. Your wonderful teaching approach comes through loud and clear and stands as an inspiration and model for others including myself. This is fantastic.”
Luke Geissbuhler, Cinematographer of Helvetica and other films
"A great documentation of the visual values we hold dear."
Roger Remington, Vignelli Distinguished Professor of Design, RIT
"A fine, insightful and educational documentary. It captures Inge’s work as a designer and educator, her thinking and her SEEING, in a wonderful and most perfect way. Truly Inspirational!"