Challenge: Launch French Connection’s SS15 collection in a way that would bring back some of its convention-busting FCUK brand personality.
Idea: Turn the mirror back on our nudity-obsessed audience and show them that they were seeing filth, when there was none: #mindfcuk. A slew of filthy social content without a trace of naked flesh in sight.
Result: The most engaging social campaign that French Connection have ever created. In fact, our audience loved it so much that French Connection put it on a t-shirt.
Project Title : #LastSelfie
Client: WWF Denmark & WWF Turkey
Agency : 41? 29!
Denmark WWF Client Team: Charlotte Brix Andersen, Jonas Arboe Harild
Turkey WWF Client Team: Ece Unver, Tugba Ugur
Agency President: Alemsah Ozturk
Managing Director : Guray Mert
Creative Director: Seren Koroglu
Creative Team: İlyas Eralp, Alperen Altınoz, Ahmet Terzioglu
Denmark Communication Management: Jesper Hansen
Art Group Head: Elif Kavalci
Art Director: Emir Anarat
Motion Graphics Designer: Emir Anarat
Project Manager: Asli Erguzel
Technical Manager: Eren Dursun
Digital Communications Strategist: Onur Cengiz
Social Media Managers: Erhan Cirak, Damla Tutuncu
Syndicate Partner: Be On