1. 28 February, 2015Seoul, SOUTH KOREA – This season, sports brand PUMA join forces with up-and-coming Seoul-based streetwear brand thisisneverthat for a sneaker pack inspired by the diversity and contrast of the Seoul landscape. For this occasion, the Trinomic XT2 Plus gets dibs on the re-issue.

    The PUMA x thisisneverthat Trinomic XT2 Plus“Night River” in a black-white colorway is a tribute to the Han River – the enormous yet calm artery that keeps the city alive. The “Woods”on the other hand is a representation of the how nature is assimilated within the skyscrapers and highways in the city, featuring a play on camouflage pattern and moss green/red hints.

    The PUMA x thisisneverthat Trinomic XT2 Plus pack will be released exclusively at thisisneverthat stores on Saturday, 28th February and globally through select PUMA and lifestyle sneaker stores on 14th March.

    # vimeo.com/120772717 Uploaded 919 Plays 0 Comments
  2. thisisneverthat SS15 Video - Lake on Fire

    Video | KIM Mintae
    Music | Somdef
    Art Direction and Design | thisisneverthat

    # vimeo.com/119424957 Uploaded 5,634 Plays 0 Comments
  3. TEXT SILENCE x thisisneverthat

    # vimeo.com/113490128 Uploaded 1,244 Plays 0 Comments
  4. thisisneverthat FW14 " NAVY / S T U D Y" VIDEO

    MUSIC | Somdef "Navy Factory"

    VIDEO | Kim Mintae
    MODEL | Ash
    HAIR & MAKE-UP | Koo Hyunmi
    ART DIRECTION & DESIGN | thisisneverthat


    # vimeo.com/104414719 Uploaded 3,401 Plays 0 Comments
  5. thisisneverthat SS14

    MUSIC | SOMDEF | 'Minimorestickybounce'


    ⓒ thisisneverthat 2014

    # vimeo.com/88326729 Uploaded 634 Plays 0 Comments



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