1. Email. It's one of those tactics that few of us truly specialize in--but one almost every one of us that works in digital marketing touches on a regular basis. And it's a key tactic, too. According to research, email conversion rates are up to four times higher than social and almost double search. So, it pays (literally) to brush up on best practices--and keep on top of trends when it comes to marketing and customer communication via email.

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  2. For every new digital start up, there’s at least one existing company struggling to make a digital transition. Organizations wanting to adapt must search outside their industry for inspiration, because the rate of change is accelerating. Smart marketers can look to the would-be disruptors for clues to how to thrive in a more digital future.

    Whether you are working within an enterprise, agency, or startup, this presentation will equip with you with ways to think differently about the way you activate your future.

    Jim Cuene, President, GoKart Labs
    A deeply digital, broadly experienced modern marketer who knows how to build and market great brands in today's highly complex marketing landscape. I love the web and the opportunities it is creating for people and businesses to actually make the world better. I've got an entrepreneurial mindset, the ability to see how the dots will connect in the future, but the knowledge and experience to put plans and teams in place to get results now.

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  3. In a world overrun by data, how do we move beyond dashboards to true customer insights? Data driven marketing is helping us shape the future of marketing by better understanding our customer, creating amazing experiences and building more personal interactions. But, the bigger question is, how do we use it? In a world where the amount of data we have only increases, harnessing intelligent action through predictive analytics is a top priority for marketers. Come hear how you can start using data to unlock your customers and your full marketing potential. We will discuss data visualization, predictive marketing scenarios available to businesses both big and small, and the holy grail of prescriptive marketing with Microsoft’s Jeff Marcoux.
    Attendees will also have the chance to engage with Microsoft’s Technology Center (MTC) firsthand before and after the presentation. Microsoft’s Technology professionals will showcase real scenarios where Midwest businesses have built new customer experiences using Kinect and other sensor information, showcase real live scenarios for marketing analytics and practical ways to build a 360 degree view of the consumer.

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  4. In 2007, MIMA incubated CATFOA to inspire conversation around advertising in the digital age. Over the next four years MIMA helped welcome 21 speakers to Minnesota.
    Itís time to reignite those conversations, and no one better suited to the task than Rick Webb, venture partner at Quotidian Ventures, marketing and sales consultant to Tumblr, Soundcloud and Percolate, co-founder and former COO of The Barbarian Group and most recently author of Agency: Starting a Creative Firm in the Age of Digital Marketing.
    Rick will be interviewed by former MIMA President Tim Brunelle in a conversation cover topics such as: The business of ideas, starting up/founding an agency, managing an independent agency, agency culture, specialization vs generalized agency models, content vs technology, profit and loss and the future of the ad agency.
    This event offers potent material for agency owners and managers, as well as clients seeking to harness the best from their agencies.

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  5. All the acronyms! All the buzzwords! Lots of experts talk a big game when it comes to things like SEO, SEM, PPC, content strategy, marketing automation, big data and more. But what does it all mean? How do all of these data-driven, technical marketing practices fit together? And how do we plan, prioritize and execute against the most opportunistic tactics for our organization?

    Introducing: Tactics in Twenty. The first of two events we'll host this year where three speakers will each give you twenty minute knowledge bombs, rooted in strategy, but with the goal of arming you with nine total tangible takeaways to take back to the office. (We like a little alliteration, okay?)

    This month, we're focused on data-based and technical practices—and we can't imagine three more qualified experts to leave you feeling educated and armed to tackle some of the most powerful tactics in digital marketing today.

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