Our muse of the season, Afriquette, is embodied in our campaign shoot by Ajak Deng. Inspired by the unexpected mix of artisan tribal and the sheen of a futuristic urban backdrop, the S115 collection has arrived.
To learn more about our journey visit http://www.mimco.com.au/efi
One of the most important elements of what we stand for as a brand is female empowerment. We understand that no one needs for what we create, it’s something to be desired and in the unbalanced world in which we live, not everyone is fortunate enough to have such a choice. We can’t completely change the way the world operates, but we can offer women living in poverty a chance for self-empowerment by collaborating with initiatives like the International Trade Centre’s Ethical Fashion Initiative (EFI).
Bringing together the joy of fashion and textiles, while celebrating the talent of Kenyan artisans we have created a two-piece collaboration, comprising of the Afrigraphico tote and the Afrigraphico pouch. Crafted using cotton canvas, embroidery, silk screening and traditional Maasai hand beading, vibrant details combine with artisanal ingenuity to express freedom, adventure and sincerity.
Created by Simone Cipriani, the International Trade Centre’s Ethical Fashion Initiative (EFI) is an organisation that actively reduces poverty by empowering some of the world’s poorest people through fair work opportunities. The initiative makes real trade possible for some of the most marginalised creative communities as they connect global fashion brands with local African artisans for mutual benefit. Predominantly fostering female employment, the project offers fair working conditions and gender equality to all involved, as well as the opportunity to gain valuable skills that benefit their entire communities.