1. Webinar recorded February 11, 2015
    Turn your web analytics data into actions by monitoring several useful reports. A Q&A session will follow
    1. Reports that require action
    2. Open web analytics answer session

    Instructed by Tabatha Farney
    Director of Web Services and Emerging Technologies Kraemer Family Library University of Colorado Colorado Springs

    # vimeo.com/119443863 Uploaded 170 Plays 0 Comments
  2. Webinar recorded February 4, 2015
    Ready to take your web analytics skills to the next level? This session describes the process of defining and measuring the success of your website using web analytics.
    1. What web analytics can (and can’t) tell you
    2. Understanding how your site is being used
    3. Defining what success looks like
    4. Implementation time
    5. Monitoring and benchmarking the data
    6. Continuous process of success: Improve and re-measure

    Instructed by Tabatha Farney, Director of Web Services and Emerging Technologies Kraemer Family Library University of Colorado, Colorado Springs

    # vimeo.com/118850305 Uploaded 23 Plays 0 Comments
  3. Understanding who is using your website will help you maximize the usefulness and promotion of your website. Join Tabatha Farney, Web Analytics Advocate and professional Librarian to learn how to interpret visitor data using Google Analytics

    # vimeo.com/118056833 Uploaded 57 Plays 0 Comments
  4. Having learned the basics in Parts 1-4, learn about customizing Google Analytics to track information important to you. Tabatha Farney, author and Web Services Librarian presents this final installment.

    # vimeo.com/118056835 Uploaded 70 Plays 0 Comments
  5. Learn how to read Google Analytics reports to understand how visitors know identify and navigate to your site. Tabatha Farney, Director of Web Services and Emerging Technologies

    # vimeo.com/118056832 Uploaded 51 Plays 0 Comments

Web Analytics

Massachusetts Library System PRO

A series of five short videos and two webinars. Videos offer an introduction to the basic concepts necessary to understanding web analytics. The recorded webinars offer in-depth explanation on how to interpret your Google Analytics reports and how to…


+ More

A series of five short videos and two webinars. Videos offer an introduction to the basic concepts necessary to understanding web analytics. The recorded webinars offer in-depth explanation on how to interpret your Google Analytics reports and how to recognize actionable analytics.

Browse This Channel

Shout Box

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.