Continuum and the AIGA convened a group of top business leaders and innovators from a variety of backgrounds and industries, including Disney, Facebook and Zipcar, to discuss how designing a service experience with purpose can transform a company’s image and make people’s lives better.
The team at Nile are heavily involved and supportive of the service design community, both through local activities and the Service Design Network (service-design-network.org), and this video was created for everyone in the community to share and use. It details some great work from service design companies working in the UK and abroad, and aims to help to communicate the value of a service design approach to business audiences.
We would like to thank the very bright and talented Re.Design masters students from Duncan of Jordanstone College of Art & Design who produced this short video.
The Design Council has been working with the Arts & Humanities Research Council to measure the value that design thinking brings to small businesses.
What we found is that design thinking does so much more than just make products look nicer or work better, it improves the way a business operates.
Our research found that not only can design thinking increase the range of products a business develops, but it can also lead to more inspiring workplaces, happier staff, better service and, as a result, greater customer satisfaction.