'Know the story' is the new image campaign for our national broadcasters news division and it was great to work with such powerful and evocative imagery. Produced with the assistance of the lovely crew at ABC promos and the good folk at Motion Foundry.
AXN LatinAmerica called us to do the Promo of one of its primetime shows "Criminal Minds", which main characters are a team of profilers from de FBI that search into the criminal minds to predicts their next move.
When we first read the script from our friends from Sony, we realized it was quite a challenge! The idea was to build the body of one of the criminal minds with types and phrases simultaneously with the audio. Phrases that would cause most of the psychological traumas.
Bring the script to life we proposed to tattoo the typographic phrases on a person skin and we walked into the challenge of create a tie between the ANALOGOUS and the DIGITAL.
On one hand we hand painted the phrases with brushes to give them more expressiveness and realism. On the other hand we modeled the human been in 3D and we mapped the phases on him, specially on his face. Taking as reference a great audio work, that'd define the timing to develop and animate the phrases, and with a delicate edition work that intensify the chaotic rhythm by the end of the piece we manage to transmit part of the "Criminal Minds" chaos, full of interruptions and torments thoughts, full of internal voices that push him to commit the crimes.
Complementary to their new content approach which started Oct, 14th, 2013 TV channel SuperRTL launches it´s new OnAir & OffAir look. For the relaunch of the Primetime Program FEEDMEE created and produced a new Promotion Design Package such as: commercial bumpers, graphical idents, label openers and the whole bunch of promo tools.
ANTON RIEDEL, SABINE DULLY, BASTIAN J. SCHIFFER
ANTON RIEDEL, SABINE DULLY
LAURA GIERSDORF, JENNIFER FEIST
ANIMATION / COMPOSITING
BASTIAN J. SCHIFFER, CHRISTOPH GROSSE HOVEST, PATRICK BENGSOHN, ACKY HAMACHER, THOMAS GUGEL, JAN SICKINGER
EUGEN LAITENBERGER, CHRISTINA FELLBUSCH, LARS KELLER