Designed and produced in partnership with Electrosonic, an educational event showcased the power of interactive storytelling in a connected LED environment.
LED technology is improving in quality, price and access at an incredible rate. Public and especially retail spaces are lighting up our environment and demanding our fixed attention. But how can we break our stares and encourage movement and interaction through a story?
On December 2, 2014, over 200 media, technology, and design professionals were invited to the LED LAB in TriBeCa where they became conductors of their space, a beautiful atrium of uniquely shaped LED screens. With the goal of educating guests about LED technology in a fun and dynamic way, the experience began with an interactive table. Our team was inspired by fireflies, specifically their similarity to LED technology in how they illuminate. Guests ‘caught’ uniquely colored and shaped animated fireflies and could release them to eight different LED screens. Through interacting with the fireflies on the table, guests learned about LED resolution and pixel pitch. On the surrounding LED screens, we created ambient, animated landscapes that enveloped the room. Guests could send their fireflies into the environment and experience their pixel pitch lessons in real-time.
By merging media and technology with the unique architectural qualities of the space, Second Story created a fun, immersive experience that inspired guests and established Electrosonic as integrators of the future.
To celebrate the end of one era of space exploration and the beginning of the next, Obscura partnered with NASA and the National Institute of Aerospace to create an immersive educational experience. Set within a 50-foot geodesic dome, the surround media experience premiered at the Intrepid Sea, Air and Space Museum in New York City. Inside the dome, visitors could virtually explore the new frontiers of deep space and the expansion of the space program.
San Francisco’s Exploratorium has been a landmark and local destination for decades. When they began to outgrow their original location, they chose a new space that provided an opportunity to evolve the concept of a learning museum. For opening day, Obscura used architectural projections to transform the façade of Dan Francisco’s Pier 15 building into a luminous portal. “Emergence” was a montage of fluid dynamics, microorganisms, particle interactions, living systems, crystallization, and plant growth that evoked a sense of wonder about nature and the universe.
Obscura Digital: Garth Williams, Tim Digulla, Marc Melzer, Jennifer Spratt, David Shulman, Susan Ali, Matty Dowlen, Barry Threw, Ana Herruzo, Andrew Plourde, Gaston Albanell, Bryan Sullivan, Tom Sepe, Desmond Shea, Hoss Ward, Philip Briggs, Jim Ellis, Alexi Alexaieff, Josh Brott, George Rosenthal, Eric Schneider.
Special thanks to:
Dr. Karen Kalumuck, Exploratorium, biology consultation;
Ben Stokes, Mission Control, cinematography and designs;
Richard Weinberg, Ph.D., digital cinematography with optical microscopy;
David Caron, Ph.D. and Alyssa Gellene, USC Dornsife College;
Darren Kraemer & Saied Rezaei, Attodyne, Inc., microscopic laser milling;
FLIR Systems, thermal imaging infrared cameras
The exhibition tells the story of this traumatic event, which deeply affected the lives of all the island’s inhabitants. The exhibition is centered around one home, Gerðisbraut 10, which has recently been excavated, 35 years after the catastrophic eruption. The visitor is taken back to this period in time to experience the way in which the extreme forces of nature reshaped the island and destroyed parts of the town. The visitor also gains insight to the human consequences of the natural disaster, where the 5,000 inhabitants escaped to the mainland and eventually returned to reconstruct their lives, homes and community.
Gagarin produced four interactive installations designed to illustrate the story in a stimulating and tangible way by multiple visitors simultaneously.
By moving between four pairs of footstep, visitors select different birds. The bird appear and the visitor can control it with his body and interact in a unique and playful way. With each bird basic information and statistics about it appear on the wall.