Business of Software USA 2014 - Des Traynor - Intercom
In the absence of strategy, products are pigeon-holed into categories. They focus on fleshing out a feature matrix to win comparison wars with perceived competitors- who are doing the same thing! It’s a vicious cycle that yields the biggest, not the best, product. This fails; first you lose touch, second you lose relevance, and finally you lose customers.
Successful product management requires frequent hard decisions and compromises, all based on a healthy balance of data and intuition.
This talk walks through an approach to product strategy focused on growing the value of your product- not simply the feature list.
MindtheProduct 2012 was the first conference of its kind - bringing together product management leaders from around the world to explore the intersection of design, technology and business - the business of building great products. It was held in London on September 28, 2012.
Rich Mironov's talk on April 4, 2014 for Cisco IPTV:
How do we understand what software product managers do, how this overlaps - but isn't exactly the same - as agile product owners, and what are the failure modes for product teams at commercial software companies? Especially when scaling up large commercial software programs (dozens or hundreds of teams), are there organizational maps that work? All teams aren't the same, so how do we match product owner skills/backgrounds to teams?