TANGIBLE BAR by NMY
Controlling digital worlds with physical objects. The TANGIBLE BAR has been developed by NMY as an exhibit for use as an interactive point of sale at trade fairs and in showrooms by our clients. The interactive table is distinguished by its timeless design and use of highly innovative technologies.
Up to 4 people can simultaneously control and interact with the digital information of the application on the surface of the table using the tangibles as described above. This is done by turning, sliding or combining a number of different tangibles and interacting with the extended multitouch on-screen controls.
Director: Paul Middleditch
Prod Co: Plaza
Agency: AJF Partnership
I was both VFX supervisor and lead Flame Artist on this project. This ad involves roof replacement (it was shot in an empty warehouse with industrial ceilings), set cleanup, then creating and compositing in all the hologram elements, tracking, adding lighting effects. This was a job with little time and budget in online but the end result doesn't show it, in my opinion anyway. This was one spot in a large campaign that also involved the iSelectron, which I added some lighting and graphic treatment to as well.
This design intervention merges decorative light projections with experimental branding. Samsung Finland and Cheil Nordic invited Lighting Design Collective (LDC) to explore new approaches for decorative store window lighting to support Galaxy A3 and EDGE S6 campaigns.
The concept seeks to create vibrant storefronts drawing attention through engaging light projection rich in movement and colour.
The projection content uses brand-specific materials and colour as well as a mix of playful 3D graphics and generative content developed by LDC. All visuals are visible both from the street and from inside the store. Passers-by are attracted to the energetic patterns displayed around the Samsung devices.
Seven different window displays were created for the various stores all creating the same mood and visual impact but with tailored mapping and content. Decorative lighting and projection guidelines were created for branding purposes.
7 locations across the Nordic countries were chosen by the Samsung country representatives for the project namely 2 stores in Copenhagen, 1 in Aarhus, 2 stores in Oslo, 1 store in Helsinki and 1 in Oulu.
Horizontal projections were used to draw attention directly to the actual devices on display. For vertical applications LDC created pentagonal semi-transparent projection surfaces that could be easily applied and customized for each window display. The projection material was a high gain rear projection film suitably for daylit projection applications and was machine cut to shape. Each surface was then modified and assembled in each store following the exact pattern designed for the location
LDC proprietary content engine application was modified to create a generative sea scape which then automatically switched to the video content on store opening to promote the Galaxy S6 launch. The LDC application also acts as a video player, and controls the context based content scheduling. The branding content was a 3D video created with Klang! for the project, and animated in Cinema4D. A mac mini server runs each lighting piece. MadMapper software is used to map the projection precisely onto complex forms. Variety of projectors and lenses were used and adapted to each different store.