Audi teamed up with Obscura to celebrate the launch of the new Audi A3 sedan. For launch events in Los Angeles and New York, artists M.I.A. and Janelle Monáe performed on separate stages, but they appeared together through the magic of life-size holography. Obscura collaborated with Vita Motus on creative development and set design, while Obscura independently designed and deployed a system for architectural mapping of the stage set for a landmark live event.
Second Story is an innovation center pioneering new interactive experiences. We push the boundaries of storytelling for brands and institutions across digital channels—web, mobile, and installations—empowering audiences to connect and share.