1. # vimeo.com/118561238 Uploaded
  2. Commissioned by Grey Canada, Johnny Kelly has created Clothing’, ‘Food’ and ‘Shelter’ for The Salvation Army for their 2013 Christmas Campaign. Each ad sees coins dropped into The Salvation Army kettle, making the initial darker scenes transform into optimistic scenarios.

    Created using stop motion animation, the beautifully-rigged characters and worlds highlight just a few coins can help change people’s lives, take people off the street and give them food, clothing and shelter.

    There is a stark contrast between the ‘before’ and ‘after’ scenes, and to make the transitions feel as immediate and straightforward as possible, the team used quick lighting changes, immediately shifting the colour from cold nighttime to warm daylight.
    Client: Salvation Army Canada
    Title: ‘Food’ ‘Clothing’ & ‘Shelter’
    Length: 3 x 15”
    Agency: Grey Canada
    Creative Team: James Ansley & Yusong Zhang
    Agency Producer: Sam Benson

    Production Company: Nexus
    Director: Johnny Kelly
    ECD: Chris O’Reilly
    Producer: Isobel Conroy
    Project Lead: Mark Davies
    Design & 2D Previs: Johnny Kelly
    Production Manager: Zoe Verrier-Stunt & Fernanda Garcia Lopez
    Director of Photography : Matthew Day
    Stop Frame Animators: Matthew Cooper & Gary Cureton
    Art Director: Andy Gent
    Post Production / Grade: Time-Based Arts
    Compositing: Rob Ward & Alasdair Brotherston
    Sound Design: Barnaby Templar @ Fonic

    # vimeo.com/79984884 Uploaded 7,255 Plays 9 Comments

Great techniques

Jeremy Sell

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