1. Deluxe's Method Studios was tapped by production company RSA to concept and create this year’s AICP Sponsor Reel. The AICP awards celebrate global creativity within commercial production. The Method team wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars, which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.

    CREDITS

    Client: AICP/RSA
    Project: 2016 AICP Sponsor Reel

    Concept, Design & Direction: Method Design
    Director: Rupert Burton
    Creative Director: Jon Noorlander
    Art Director: Johnny Likens

    Production: Method Studios NY
    Producer: Adrienne Mitchell

    VFX: Method Studios
    Houdini FX Artist: Tomas Slancik
    Houdini FX Artist: Vraja Parra
    Rigger: Ohad Bracha

    Motion Capture: House of Moves
    Motion Capture Supervision: Rupert Burton, Shane Griffin
    Dancers: Latonya Swann, Guapo Clarke

    Music: Major Lazer - Light It Up (Remix)

    design.methodstudios.com

    # vimeo.com/169599296 Uploaded 3.6M Plays 289 Comments
  2. In our terrestrial view of things, the speed of light seems incredibly fast. But as soon as you view it against the vast distances of the universe, it's unfortunately very slow. This animation illustrates, in realtime, the journey of a photon of light emitted from the surface of the sun and traveling across a portion of the solar system, from a human perspective.

    I've taken liberties with certain things like the alignment of planets and asteroids, as well as ignoring the laws of relativity concerning what a photon actually "sees" or how time is experienced at the speed of light, but overall I've kept the size and distances of all the objects as accurate as possible. I also decided to end the animation just past Jupiter as I wanted to keep the running length below an hour.

    Design & Animation: Alphonse Swinehart / aswinehart.com
    Music: Steve Reich "Music for 18 Musicians"
    Performed by: Eighth Blackbird / eighthblackbird.org

    # vimeo.com/117815404 Uploaded 3.9M Plays 170 Comments

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