Deluxe's Method Studios was tapped by production company RSA to concept and create this year’s AICP Sponsor Reel. The AICP awards celebrate global creativity within commercial production. The Method team wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars, which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.
Project: 2016 AICP Sponsor Reel
Concept, Design & Direction: Method Design
Director: Rupert Burton
Creative Director: Jon Noorlander
Art Director: Johnny Likens
Production: Method Studios NY
Producer: Adrienne Mitchell
VFX: Method Studios
Houdini FX Artist: Tomas Slancik
Houdini FX Artist: Vraja Parra
Rigger: Ohad Bracha
Motion Capture: House of Moves
Motion Capture Supervision: Rupert Burton, Shane Griffin
Dancers: Latonya Swann, Guapo Clarke
In our terrestrial view of things, the speed of light seems incredibly fast. But as soon as you view it against the vast distances of the universe, it's unfortunately very slow. This animation illustrates, in realtime, the journey of a photon of light emitted from the surface of the sun and traveling across a portion of the solar system, from a human perspective.
I've taken liberties with certain things like the alignment of planets and asteroids, as well as ignoring the laws of relativity concerning what a photon actually "sees" or how time is experienced at the speed of light, but overall I've kept the size and distances of all the objects as accurate as possible. I also decided to end the animation just past Jupiter as I wanted to keep the running length below an hour.