Hyundai i40 Light Reveal by Hi-ReS! and Nanika.
A live event that ran for 7 days prior to the unveiling of the new Hyundai i40 in Geneva.
Users could assume control over a light-rig composed of 200 lights over the Internet and use it to reveal parts of the then still secret design of the car, with the result streamed back by 3 cameras from the studio in Germany.
Engineering by Schokopro.
Behind the scenes direction and editing by Ben Unwin.
Music composed in-house by Florian @ Hi-ReS!
Hi-ReS! created the Chanel Ultra 'Universe' to present the new rings from the Ultra collection.
The user can access the universe via an animation banner from the main ultra rings section on Chanel.com
Chanel Ultra 'Universe' is a HTML/Flash hybrid site, with a version for tablet and smartphone.
D&G created a collection of "Fragrances for different personalities", and asked us to design the site to showcase them. Hi-ReS! teamed up with sister company Nanika to work on this.
We wanted to showcase the fragrances in a way that reflected their individual identities, so we created a 3d room for each, which included introductory footage and a video about the fragrance, all shot or digitally created in the studio and designed to reflect the ambiance of the fragrance. Once inside the room for a specific fragrance, the user can also explore the inspirations behind, and other information relating to the fragrance.
We had lots of fun filming and creating the various footage needed… there is even a cameo acting role from one of the Hi-ReS! children!