Starring Ray Winstone, Charles Dance and John Simm, 'Father's Day' is a powerful film and trailer drama campaign about Prostate Cancer, aimed at an action-movie loving male audience. TV drama, day time news and editorial was through broadcast partner ITV, engaging an audience of 5 million across the campaign period. Other media included online, press & radio. 'Father's Day' is Prostate Cancer's most effective campaign to date: awareness rose 64%; unique visitors to PC UK's site rose 260%, donations rose 249%; and ITV's #standbyyourman reached 19 million via Twitter. "A mini drama with a twist, and offers a better story line than much of Hollywood" (Richard Brooks, The Times).
Wildlife Photographer of the Year, Manuel Presti, talks us through his extraordinary images of starlings whirling over Rome. 'The Shot' ran as a brand content series of short films on Pan European TV, Cinema and online.
Photographer Vicki Couchman on Portrait Assignment at the Orange Festival, in Ivrea, Northern Italy. One in a series of twenty Assignment-based tutorials to accompany Canon's Assignment Photography competition, driving 50,000 competition entrants and a further 100,000 visits from photography enthusiasts (Europe's largest competition, at the time). Data captured was worth an estimated £3.5 million, and the series contributed towards a campaign-period surge in high end DSLR accessories.
Suryia Haruque's child day care facility has transformed the working lives of thousands of women in Bangladesh. One of five stories about social entrepreneurs, Your Business Your World amplified HSBC's responsible banking proposition.