In April 2017 NJAL Founder, Stefan Siegel discussed different interpretations of “Mindful Luxury,” and how the rules of business are changing due to shifts in technology and socio-economic dynamics. Stefan shows how profitability in business now requires a radical approach, with an emphasis on transparency, responsibility and classic values. Stefan also showed a film in which 50 NJAL designers were given the opportunity to send a message to the world's luxury business leaders. Watch what they had to say!
Lebanon is a confusion of culture and religion and has always been an explosive battlefield where the corrupt strive for power and dominance, destroying it’s identity and portraying a defective one to the outside world. If you take a closer look however, you will see Lebanon as I see it, a treasure in its diversity, a treasure in its variety.