1. In April 2017 NJAL Founder, Stefan Siegel discussed different interpretations of “Mindful Luxury,” and how the rules of business are changing due to shifts in technology and socio-economic dynamics. Stefan shows how profitability in business now requires a radical approach, with an emphasis on transparency, responsibility and classic values. Stefan also showed a film in which 50 NJAL designers were given the opportunity to send a message to the world's luxury business leaders. Watch what they had to say!

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  2. NJAL Founder Stefan Siegel speaks to BBC World News about fashion and technology.

    # vimeo.com/107246475 Uploaded
  3. Lebanon is a confusion of culture and religion and has always been an explosive battlefield where the corrupt strive for power and dominance, destroying it’s identity and portraying a defective one to the outside world. If you take a closer look however, you will see Lebanon as I see it, a treasure in its diversity, a treasure in its variety.

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  5. “What happens to those left behind?” With this question in mind, Andreas Waldschuetz set out to create a strange, bizarre and beautiful concoction of fashion and art off the beaten track.

    # vimeo.com/123930887 Uploaded

NOT JUSTA LABEL | Behind The Design

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