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I often what would be the one marketing technique I would use if I was only allowed to use one.
For me it has to be the written sales letter.
I’m talking about something physical that lands in my prospects desk in-tray, something that comes in an envelope and with which they've got to be involved before reading. There’s a number reasons why this is my medium of choice which I cover in this video.
I'm not talking about email and I'm not on a web page. This has been the most successfully lead generation technique both I and many of my clients have used - Who writes a letter these days?
For training on how to create a flood of new and predictable business leads to your company, watch the video and visit http://www.saleswithoutselling.com