1. The Edge is a brand-new building located at Amsterdam’s Zuid-as area designed by PLP Architecture and developed by OVG. In order to enthuse investors we were asked to create a film in which this architectural masterpiece is presented.

    We chose to focus on the five most important pillars. First of all The Edge has the highest sustainability label of all buildings in continental Europe. Furthermore we wanted to reflect its location, as the Zuid-as area is rapidly emerging as one of Europe’s most significant business districts. Flexibility, cutting-edge design and, perhaps the most important, users are the final pillars that complete the story.

    Also check out the making of: vimeo.com/78618805

    Designed, directed and produced by PlusOne.
    plusoneamsterdam.com

    Client: OVG
    Commissioned by: INDG
    Direction: Martijn Hogenkamp 

    Production:
 Marcel Vrieswijk, Geert Jansen
    Storyboard artist: Hugo Bausch
    3D:
 Hans Willem Gijzel, Noam Briner, Cas Prins, Giso Spijkerman, C4Real
    Editing live-action footage: Jelmar Hoekstra
    Grading: Jef Grosfeld
    Music: Lennert Busch
    Sound Design: Kloaq

    Additional credits live-action shoot
    1st AD: Marcel van der Velden
    D.O.P.: Marijn Zurburg
    Focus Puller: Chiel van Dongen
    Gaffer: Bart van Tunen
    Assistant Gaffer: Jochem van Ingen
    2nd Camera: Chris Rudz
    Data Handling: Emile Steginga
    Actors: Peter Schotting, Leonie Stegink
    Stylist: Melanie Keiren
    Make Up: Hilda Jonkman

    Follow us on:
    Twitter: twitter.com/plusoneams
    Facebook: facebook.com/plusoneamsterdam
    LinkedIn: linkedin.com/company/plusone

    # vimeo.com/75314955 Uploaded 21.7K Plays 14 Comments

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Elmar

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