"In an effort to break locals taboo about discussion of life-threatening diseases, the Qatar Cancer Society has partnered with Resolution Productions to raise awareness about the illness with a new video.
It centers on a little boy who, in trying to cope with the fact that his grandfather has suddenly fallen ill, decides to raise money for QCS. The soundtrack of the video was produced by Qatari musician Fahad Al Kubaisi."
"Generosity is its Own Reward" tells the story of a young Qatari boy's special relationship with his grandfather.
The young boy,after finding out his grandfather is ill, comes up with the idea of collecting money during Eid al Fitr and donating these funds to the Qatar Cancer Society.
It is a story of family, of Qatari values and the innocence of youth.
The soundtrack is by renowned Qatari musician, Fahad Al Kubaisi.