For most of the 20th century, beer was dominated by large-scale breweries like Anheuser-Busch, Miller and Coors. By the early 80's, through industry consolidation there were little more than 100 breweries left in the US. The result was an entirely American style of beer, one that had been diluted, homogenized and mass produced. In this environment, American beer lovers seeking quality and variety began brewing their own with a few intrepid pioneers eventually going commercial. With this, a new movement in American brewing began, one of smaller producers focusing on quality over quantity. This is a story of Craft Beer.
City Beer Store:
Beth & Craig Wathen
Lagunitas Brewing Company:
Southern Pacific Brewing:
In this installation YesYesNo teamed up with The Church, Inside Out Productions and Electric Canvas to turn the Auckland Ferry Building into an interactive playground. Our job was to create an installation that would go beyond merely projection on buildings and allow viewers to become performers, by taking their body movements and amplifying them 5 stories tall.
We used 3 different types of interaction - body interaction on the two stages, hand interaction above a light table, and phone interaction with the tracking of waving phones. There were 6 scenes, cycled every hour for the public.
We had a great deal of fun making this, hope you enjoy it too.
Video features footage and edits by Simon Velvin, and music: 9th Wonder - Beautiful Morning (instrumental), Gin Wigmore - Under My Skin
Thanks to NZ Telecom and the Auckland City Council for supporting this, Peter Milne and all the Team, Simon Velvin and all at the Church, Mike Mizrahi, Marie Adams and all at Inside Out Productions, and Takayuki Ito.