This is the original, uncut version of our first animated site header. It was supposed to be 15 seconds, but we were having a blast doing it, so it ended up a bit too long to appear as a site header. Hence the decision to add some sound design and pop it on the folio as it is here. It starts and ends in our logo, and the rest is just general craziness.
To pay tribute to players whose game has reached elite status, Nike developed the Nike Hyper Elite Platinum uniform. Designed with both sustainability and performance in mind, the uniform debuted at a multi-dimensional performance event created to celebrate the sport and its top talent. The live show transported players through 8 fantasy worlds, each inspired by a leading NCAA basketball team, and all created within the context of an interactive 3D basketball court.
Working with Nike, Buck directed and produced one 30 sec spot for TV and a plethora of other animated goodness that coated multiple screens in Times Square for the World Basketball Festival in NYC. Character design by Saiman Chow, sound design and music by John Black / CypherAudio.
Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Producer: Eric Badros
Production Coordinator: Ashley Hsieh
Associate Creative Director: Jeremy Sahlman
Art Director: Joe Mullen
Design: Joe Mullen
Modeling: Rie Ito, Ivan Sokol, Jens Lindgren, Ana Luisa Santos, Claudio Salas, Jaime Klein
Texturing: Ana Luisa Santos, Jaime Klein, Jorge Canedo, Ivan Sokol
Rigging: Joel Anderson, Jens Lindgren, Matt Everton
Animation 3D: Matt Everton, Steve Day, Alessandro Ceglia, Claudio Salas
Cel Animation: Alessandro Ceglia, Regis Camargo, Will White, Kendra Ryan, Jenny Ko, Claudio Salas, Jorge Canedo
Lighting: Jens Lindgren, Ana Luisa Santos
Compositing: Moses Journey, Claudio Salas, Jens Lindgren
Software Used: Maya, Flash, After Effects
Music and Sound Design: John Black / CypherAudio
Character Design: Saiman Chow
Producer: Craig Smith
Production Organizer: Alana Spears
Typography: Sanderson Bob
Rigging: Joel Anderson