1. Flama - Logo Animation

    # vimeo.com/85864080 Uploaded 344 Plays 0 Comments
  2. STRATEGIC CHALLENGE

    As many brands do, Univision faced the challenge of figuring out how to reach today’s millennial generation interested in Hispanic culture. They quickly recognized the need for a new network devoted specifically to this very hard to reach particular demographic. But, what to call it, how to brand it? Not knowing where to start, Univision summoned various agencies to present their creative ideas.

    CREATIVE SOLUTION

    Following our “branding by the people” philosophy, we flooded our studio with millennials interested in Hispanic culture - and set them free to develop everything from naming ideas to brand identity systems. The name “Flama” was born and pitched to Univision where it immediately floated to the top among all agencies. Due to the authenticity of the concept, the name developed into a full visual identity system, motion graphics and a full launch campaign.

    Please visit theflama.com

    # vimeo.com/109874225 Uploaded 226 Plays 0 Comments

CA Square - Flama

Realistic Studio PRO

STRATEGIC CHALLENGE

As many brands do, Univision faced the challenge of figuring out how to reach today’s millennial generation interested in Hispanic culture. They quickly recognized the need for a new over the top (OTT) platform devoted specifically…


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STRATEGIC CHALLENGE

As many brands do, Univision faced the challenge of figuring out how to reach today’s millennial generation interested in Hispanic culture. They quickly recognized the need for a new over the top (OTT) platform devoted specifically to this very hard to reach particular demographic. But, what to call it, how to brand it? Not knowing where to start, Univision summoned various agencies to present their creative ideas.

CREATIVE SOLUTION

Following our “branding by the people” philosophy, we flooded our studio with millennials interested in Hispanic culture - and set them free to develop everything from naming ideas to brand identity systems. The name “Flama” was born and pitched to Univision where it immediately floated to the top among all agencies. Due to the authenticity of the concept, the name developed into a full visual identity system and motion graphics for both web and mobile.

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