Did you ever happen to buy something online, and then realise you wouldn't be at home when it would be delivered? Yeah, plenty of times to us too.
SDA, a major italian courier (led by the national postal company) may have found the solution: taking advantage of the 10,000 post offices spread around the coutry they would bring your box to the closest post office (that usually is just a few blocks away) when you're not found at home. The service, very actractive to e-commerce owners, was recently used by Amazon and it's a small innovation that can make life easier to many people.
We were very happy to win the pitch and then realise this small motion piece, explaining to e-commerce owners how the service works and why they should join it.
Happy online shopping!