"In 1987, the debut of visible air changed everything when it came to performance shoe design - innovation was unveiled." After 27 years the new Lunar1 continues it's tradition to bring the performance and design into a perfect combo. Supported by ever changing light patterns of 2400 fluorescent lights, the new design is being revealed in the rocky desert.
Creative Director: Michael Spoljaric / Nike Brand Design
Production + Postproduction Company: Korb
Sound Design: Echolab
Acoustic dust performance on the Red planet (northwestern part of the Aeolis Quadrangle at 5.4˚S, 137.8˚E) by KORB and ECHOLAB.
A gale is very strong wind. Gale is also a crater on Mars where NASA Curiosity rover landed on August 2012. It is the most advanced mobile robotic science lab ever to explore another planet. The rover aims to behave for a Martian year, but the nuclear power source may last for 14 years. What does the future hold for Curiosity? Will Mars rover ever leave Gale Crater?
We were approached by Cosmo to update the rebrand that we created for them a few years back. They wanted to simplify the brand's image, adding gloss, elegance and sophistication. We decided on a metallic finish that highlights these qualities.
Two different textures were explored, one that emulates snakeskin, and the other Paco Rabanne mesh, Frank Gehry surfaces and sequins. Each option was crafted in a specific colour palette. The textures were created with the Cosmo logo tablet, adding further protagonism to the brand.
The end result is a sensory experience, a visual treat that reflects the channel's values and content.