In a challenged economy, marketers need to spend smarter. In this FREE Event Marketer Webinar, we'll dive into the trend of staging experiences at unconventional spaces frequented by your target audience. Check out the benefits of going off the beaten path, how some have done it, and get lessons on how to save costs and attract the exact demographic you’re looking to connect with.
In two previous Webinars on the subject, we told you how Twitter can be used to your advantage to build audience PRIOR to an event, keep them engaged DURING the event, and reach out to them AFTER the event. Now we're taking a deeper dive, getting into the minutia of how to specifically apply the many applications and uses of Twitter as a channel to better engage your audience. Are you ready to take your game to the next level? Be sure to join us for this FREE Webinar as our panelists slice & dice the tactics you need to make the most of your Twitter account. If you're not yet tweeting your events, you're just whistlin' Dixie...
Having trouble drawing a crowd? You're not alone these days. But not everyone is just giving up; some folks are taking the show directly to the people. This Webinar will examine the nuances and secrets to taking your show on the road. Join us as we talk with mobile marketing experts who will show how they helped created national mobile campaigns for some of the biggest brands out there, drawing attention and boosting sales. Could you benefit from their experience?
Economic concerns are leading consumers to use their homes as their primary centers of entertainment. This growing "Homedulgence" trend presents an unprecedented opportunity for smart marketers to become invited guests — and the perfect venue to have hosts become ambassadors for YOUR brand. Join Event Marketer magazine to learn what Homedulgence is and what it could mean for your brand, and how marketers are leveraging this trend to create unique and measurable impact in an uncluttered environment.
We'll talk with two folks who have experience in managing events aimed at a higher-income crowd. Howard Givner of Global Events Group and Greg Furman of the Luxury Council will talk about how to best reach those with disposable income, and the inclination to spend it. This recession won't last forever, and those who prepare now will better off when the economy turns.