Photography 101

Every Leica lens is hand-crafted and goes through meticulous manufacturing processes to uphold the quality and precision that Leica defines and customers have come to expect. In the age where technology almost inevitably means mass manufacturing, Leica products are still made with exacting precision by the hands of highly-trained technicians.

This video gives you a behind-the-scenes look at the craftsmanship and making of Leica lenses in the production facilities of Leica Camera AG.

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Photography 101

The Brand Builder Show Plus

A channel dedicated to tips and tutorials on photography. I am passionate about photography and would like to share the experience and insight I picked up from my 13 years of photographic adventures. I am not a professional photographer though and so…


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A channel dedicated to tips and tutorials on photography. I am passionate about photography and would like to share the experience and insight I picked up from my 13 years of photographic adventures. I am not a professional photographer though and so some of my videos might have mistakes etc.

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