1. Executive editor Jessica Heasley traveled to Microsoft headquarters on a mission to find out how one of the industry’s oldest tactical events departments changed its course to become a strategic powerhouse. Here, an exclusive interview with senior group manager-executive productions, Brian Schilling-George, on the critical role executive productions play at Microsoft.

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  2. Executive editor Jessica Heasley traveled to Microsoft headquarters on a mission to find out how one of the industry’s oldest tactical events departments changed its course to become a strategic powerhouse. Here, an exclusive interview with general manager-events and studios Jeff Singsaas and director-event marketing Kati Quigley on the evolution of event marketing.

    # vimeo.com/9191807 Uploaded 361 Plays 0 Comments
  3. Executive editor Jessica Heasley traveled to Microsoft headquarters on a mission to find out how one of the industry’s oldest tactical events departments changed its course to become a strategic powerhouse. Here, an exclusive interview with event marketing manager Mike Immerwahr on the evolution of digital events at Microsoft.

    # vimeo.com/9193649 Uploaded 184 Plays 0 Comments
  4. Executive editor Jessica Heasley traveled to Microsoft headquarters on a mission to find out how one of the industry’s oldest tactical events departments changed its course to become a strategic powerhouse. Here, an exclusive interview with group event marketing manager Jenny Laidlaw on how the event team measures success.

    # vimeo.com/9189996 Uploaded 132 Plays 0 Comments

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