With no idea where or how the event would take place or what would be presented, or who would be leading them through this underground creative adventure, over 350 guests from around Australia descended on Sydney on Sunday 16th November, eager to be let in on the industry’s most hotly guarded secret.
#ssshhhtheozsecret is an event designed to deliver hair, art, collaboration and performance.
It is an event that unashamedly takes back the heritage of the hairdresser – making it truly ‘by the hairdresser for the hairdresser’. It taps into that underground vibe that appeals to a cross-generational demographic, with the single desire of sharing and contributing to the industry.
With the seed planted in Madrid in 2013 as the #SecretMasterClass, it was then fuelled and nurtured in London Paris and Moscow through NOISE and now the highest calibre of creatives and hair artists from around the world - Spain, the UK, the US, and Australia – joined together in Sydney to deliver an experiential experience for professionals in the hair, makeup, fashion and design arenas.
No sooner had the audience, filled with a multitude of award-winning hairstylists, who appreciated the collaboration of like minded hairstylists presenting their creativity, taken their seats, ushered in by the mysterious yet playful Ssshhhettes, were they told to sit back and “Shut the F@*k Up”, a chant delightedly repeated by revered industry icon Robert Lobetta and one which would set the tone for the evening.
They came together in a creative collaboration with the goal of inspiring and igniting creative passion in all those that attended. é SALON led by Emiliano Vitale and Lisa Muscat, and their artistic friends including the globally revered Robert Lobetta (US), Brooks & Brooks (UK), Richard Ashforth (UK), Togninis (Aus), X-Presion (Spain) delivered a thrilling creative experience unlike any other witnessed by the Australian hairdressing industry.
There is no doubt this was truly a who’s who of global hairdressing talent – people that have changed the world of hairdressing, people who are changing the face of hairdressing and people who will set new standards in the future.
"The success of Ssshhh will see it evolve and emerge into something more in 2015; we are incredibly excited to see where our creativity will take us on this amazing journey,” says the talented trio of Emiliano, Robert & Benni.
Music by Flo Rider GDFR (featuring Sage the Gemini and Lookas